Scania – Euro 5 launch campaign
Leading
the shift
Scania asked for a launch campaign for its new Euro 5 engine that put sustainability and efficiency front and centre, without losing the muscle buyers expect from the brand.
Anchored by the line “Driving the Shift”, the campaign ran across print adverts, digital and PR content, and truck livery, including a bold green “less fuel, better for the planet” wrap that turned the product into its own billboard.
When the truck is the message, you make sure nobody can miss it.
Client
Scania South Africa
Services
Campaign concept, print advertising, truck livery, digital content
Sector
Automotive and transport
Got a brief like this? We’ll make it unmissable.
Next project
Bosch – 120 Years Road Show
To celebrate 120 years of Bosch in South Africa, we created the Road Show identity and everything that travelled with it: delegate badges and lanyards, exhibition stand graphics and a heritage timeline wall telling the story from 1886 to today.
Exhibitions & events