Pi Infinitely Delicious – Brand and launch
About the project
The taste
of Mzansi
Pi brings South African flavours like mogodu and Indian breyani to the pie counter. We built the brand around the pi symbol and its “Infinitely Delicious” promise.
The launch poster celebrates “The Taste of Mzansi”, and the identity rolls out across packaging, shop signage and a branded mobile cart designed to make passers-by hungry.
Infinitely delicious deserved an identity to match.
Client
Deli Delicious (Pi Infinitely Delicious)
Services
Brand identity, packaging, launch poster, signage, mobile cart branding
Sector
Food and deli
Got a brief like this? We’ll make it unmissable.
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